Easter is just around the corner, and as a professional photographer, this is a great opportunity to make money. This time of year, families, parents, and pet owners are looking to capture precious spring memories. By offering unique and creative Easter photography ideas and services, you can not only meet your clients’ needs but also boost your own business.
Who are your target customers?
Easter is not only a symbol of spring, but also one of the most important holidays in Christianity, celebrating the resurrection of Jesus Christ. Based on this, knowing your target customers will help you develop a more targeted photography plan. During Easter, your main customer groups include:
- Christian families: Especially those with deep faith who want to capture their children in their Easter costumes for church activities or family celebrations.
- Families: Families who want to capture moments of family togetherness.
- Parents of infants: New parents eager to capture their baby’s first Easter moments.
- Parents of young children: Parents who want to record their children’s growth and happy moments.
- Pet owners: Pet lovers who want to take cute Easter photos of their pets.
Family Easter Photo Ideas
1. Easter Picnic
A park in spring, green grass, a picnic mat covered with delicious food, and a happy family. This relaxed and casual shooting style is the most popular. It is recommended to use an 85mm fixed-focus lens to capture the natural atmosphere and use a shallow depth of field to make the characters more prominent.
2. Easter Garden Walk
Choose a park full of tulips or cherry blossoms, let family members walk hand in hand, and capture the natural interaction. Shooting against the light can enhance the softness of the picture, and the golden hour before sunset is the best time.
3. Easter Egg Carnival
Let the children and parents participate in the egg-hunting game and capture their excited expressions. To make the picture more dynamic, you can use the continuous shooting mode and set a faster shutter speed in advance (above 1/500s).
4. Easter Church Group Photo
For Christian families, Easter church activities are very important. It is recommended to use the building inside or outside the church as a background to show the solemnity and piety of the family. For this type of photo, you can use a 24-70mm zoom lens to take into account both the environment and the people.
5. Easter Kitchen Time
Photograph your family painting eggs or baking Easter-themed desserts (such as carrot cake and bunny cookies). The warm tones and laughter in the kitchen will make the picture full of life, and it is suitable to use indoor natural light or soft fill light.
6. Easter Bunny Ears Costume Photos
The family wears bunny ear headbands, matches with Easter-colored clothes (pink, yellow, light blue, etc.), stands in front of spring flowers, and smiles for a photo. The simple composition can create a festive feeling.
Baby Easter Photo Ideas
1. Baby in Easter Basket
Let the baby lie in a wicker basket filled with soft blankets, surrounded by eggs and spring flowers. Use a 50mm f/1.8 portrait lens to blur the background and make the baby the focus of the picture.
2. Bunny Baby Style
Dress your baby in a bunny onesie, or just wear a pair of soft bunny ear headbands, with a simple background to create a simple and warm picture.
3. Soft and Cute Chick Theme
Decorate the scene with a fluffy yellow blanket or a prop chick costume, let the baby sit in the middle, and imitate the appearance of a chick breaking out of the shell, which is super cute!
4. Parent-child Interaction: Easter Kiss
Shoot parents kissing the baby’s forehead, the baby smiling innocently, or reaching out to touch the parents’ faces, and use natural light to create a warm atmosphere.
5. New Life in the Eggshell
Use a detachable oversized eggshell prop and let the baby sit in it or beside it, symbolizing the concept of new life “breaking out of the shell”.
6. Easter in a Dream
If the baby is very young, you can take a photo of him/her sleeping, such as lying on a soft rabbit fur blanket, holding a rabbit toy or a small Easter egg in his/her hand. The picture is warm and peaceful.
Child Easter Photo Ideas
1. Easter Egg Graffiti
Let the children DIY their own eggs, capture their focused little expressions and the colors on their hands, and use a 35mm wide-angle lens to capture the vivid scenes.
2. Jumping Easter Bunny
Let the children wear bunny costumes and pose in jumping or bouncing positions. Use a high-speed shutter (1/1000s) to freeze the action, which is full of vitality.
3. Easter Bubble Party
Blow bubbles in the sun, combined with the spring breeze, to capture dreamy childhood memories.
4. Egg Treasure Hunt
Record the excitement of children looking for eggs on the lawn, and use a telephoto lens to capture natural smiles from a distance.
5. Bunny Ears vs. Chick Hat
Let the children choose to wear bunny ears or chick hats, with simple backgrounds and eggs, and capture their funny expressions.
6. Easter-themed Sibling Photos
Let the brothers and sisters sit together or stand hand in hand in the spring garden, or laugh back to back, showing the beauty of family affection.
Pet Easter Photo Ideas
1. Bunny Ear Pet Transformation
Put a bunny ear headband on your dog or cat, and match it with a warm background, simple and cute.
2. Wonderful Interaction between Pets and Easter Eggs
Put some Easter eggs next to your pets and watch them sniff or fiddle with them curiously, and record the vivid moments.
3. Easter Chase on the Grass
If your pet is more lively, you can try to take pictures of them running on the grass or chasing balloons to show the festive atmosphere.
4. Easter Family Photo with Pets
Let the pet and the owner appear in the photo together. The owner can hold them or let them sit obediently among family members to create a warm picture.
When and How to Market?
1-2 months in advance (February-early March) – start publicity and attract bookings
Easter is usually in late March or early April, so marketing and promotion can start in early February. Publish successful cases in previous years on social media, websites and mailing lists to attract customers’ attention. Launch early bird discounts, such as “20% off for bookings before March 15th” to encourage customers to place orders in advance. Moreover, you can cooperate with local businesses/institutions.
- Parent-child cafes and children’s playgrounds: Cooperate with local children’s activity centers to set up an “Easter Snapshot Zone” to provide a brief shooting experience and give away little gifts to guide customers to make an appointment for a formal shoot.
- Flower shops and Easter markets: Set up booths at popular holiday markets or flower shops, display Zno photo albums on site, and provide shooting coupons.
- Pet shops & animal hospitals: Cooperate with pet merchants to launch a “Pet Easter Photography + Memorial Photo Frame” package.
Besides, you can pay for advertising both on Google Ads and Facebook Ads. Show successful works from previous years, highlight the Easter atmosphere and family emotions. Emphasizing the added value of “limited time discount + Zno high-end printing products” makes customers more motivated to place orders.
- Target audience: parents aged 25-45, Christian families, pet owners, local community users.
- Keywords: “Easter Family Photography”, “Easter Baby Photos”, “Pet Easter Photography”
2-3 weeks before Easter (mid-March-end March) – concentrated shooting period
During this period, most families begin to prepare for holiday celebrations, which is the peak shooting period. Make sure the shooting venue, props, costumes, etc. are ready, and optimize the schedule to avoid overbooking.
A week after Easter (early-mid-April) – secondary sales & repurchase guidance
Send the repaired photos and remind customers that they can upgrade to physical high-quality photo albums, photo printings, or high-end wall arts to increase the average order value. Also, provide a “Friend Referral Discount”. If customers recommend friends to book photography services, they can enjoy discounts for the next shoot and increase the repurchase rate.
Easter is not only the beginning of spring but also a symbol of hope, rebirth, and reunion. From warm family photos to energetic children’s games to solemn and sacred church services, every picture is worth cherishing. As a professional photographer, your lens is not only recording but also telling a story, giving these moments deeper emotions and meanings.
For Easter in 2025, why not try new ideas and use light, color, and emotion to capture the most contagious pictures? At the same time, don’t forget to materialize your works so that customers can keep these precious memories for a long time through Zno’s high-end photo albums, affordable prices, and personalized printing products.
Let us record the warmth of the festival with images and create the value of photography with professionalism. I wish you a prosperous Easter photography business, stunning works, and customers return with a lot!
About Zno
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